The Power of Advocacy in Influencer Marketing

Introducing 'The Power of Advocacy in Influencer Marketing: How Brands Pivoted to Success'. Our latest report covers how we helped brands like MARS, HelloFresh and NOWTV to create authentic partnerships between influencers and their brand. 


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With 2020 behind us and the new year in full swing, the pandemic has ramped up the level of competition that many brands now face in order to engage, win and retain customers.

Coupled with a time where social media platforms are overly saturated with paid media and savvy consumers now knowing they are being sold to, brands urgently need to diversify how they acquire and retain their customers.  

Transparency and authenticity have never been more important in the way brands work with influencers, and we are now not alone in seeing the true value brand advocates bring to brands. 

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