Welcome to the Contra Economy.

In The Room, brands swap products, campaigns and experiences for exposure from 'people of influence’ - generating authentic connections and advocacy.

I'm a brand or brand agency

Unlock people who are interested in what you’re offering, not what you’re paying them.

See inside Find out more

I'm an influencer or talent

Work with the brands that you love, and choose the authentic stories you want to tell.

Apply to join Find out more

Brands realising the potential of true advocacy

How it works

Step 1

Brands create an opportunity

Brands create an opportunity, detailing what they are offering (product, campaign or experience) and what they are looking for in return (social, press, personal appearance etc).

Step 2

Influencers bid on those opportunities from the brands they love

Pre-vetted people of influence are able to message the brands through the opportunities that appeal, explaining why they are interested and how they would tell the story.

Step 3

Brands accept the influencers who best fit with their activity and the partnership is agreed

Having reviewed all their bids, the brands can select and accept those influencers who's stories they want to be included in. The accepted influencers deliver as agreed.

I'm a brand or brand agency

Discover people of influence who love or need your brand in the authentic stories they are telling.

Find out more See inside

I'm an influencer or talent

Use your influence to include the brands you love in the stories you're already telling.

Find out more Apply to join

Campaign snapshots

Driving reach and engagement

Identifying an ongoing volume of influencers who are fans of the live experiences that O2 offer their customers. Talent create content aimed to drive reach and engagement across their sponsorship properties as well as having a halo effect on the brand promise of delivering #unforgettablegigs

135

campaigns

140,314,102

in social media reach

750+

pieces of content created

Campaign amplification through product gifting

Unlocking advocates of the MADE brand to amplify seasonal campaign activity

campaigns

influencers accepted

social media reach

Driving awareness and engagement for Meerkat Meals

Compare The Market offered members of The Room a year’s Meerkat Meals Membership and complimentary meal out in exchange for organic social media posts and stories - generating a strong volume of awareness driving content and all delivered at £0 CPE

influencers accepted

4.2%

engagement rate

£0.06

average cost of engagement

See more Case Studies

I couldn't believe how quickly the influencers began bidding for our project. Using the platform was easy and intuitive, can we do all of our casting here from now on?!

Executive Producer Missing Link Films

The Room is something I have loved using! There is a very even benefit for both brands and influencers. You get to chat to the brand on the content you're happy with, they have suggestions too but are all very flexible!

Skai Lifestyle & Fashion Blogger

We were up and running really quickly on The Room and seeing the benefit of our membership within half an hour. Their platform has driven us a consistent stream of interesting influencers who are keen to work with us. It has been a huge time efficiency, and has been really valuable to our progress this year.

William F D Roberts. Managing Director Casperlight Holdings, LTD

The Room found my client (a high profile England cricketer) two tickets for the ATP Finals in the the O2 celebrity box. How they managed it in 20 minutes I don’t know, but I love them for it.

Senior Talent Manager CSM Sport and Entertainment

he Room is a fantastic platform with a smooth App. I have been able to attend incredible events such as a special showing of ‘Crazy Rich Asians’ along with an introduction from the cast. Thank you again, making dreams possible.

Andy Hoang Fashion Photographer

I've been a member of The Room since it launched and have always found it to be ahead of the competition. The Room has assisted growth of The Gentleman Racer enormously; with The Iconic Luxury Hotel Group playing host to our first live event. Just love being a part of this club, which really gets the fast paced world of brand and influencer collaborations.

Tom Chairman of The Gentlman Racer

Join these brands in The Room

Introducing the User Generated Content Pilot

What is it?

We’ve proven the efficacy of this model with celebrities and social media influencers and are now piloting the concept with general consumers.

Who is it for?

Brands of all shapes and sizes who arelooking to sample their products, drivetrial, build a community of people who will love, share and enjoy your products.

Brands who want to find a more sustainable way to share, gift and sendproduct to people who are keen to try it and give you something in return.

Find out more

I'm a brand or brand agency

Discover people of influence who love or need your brand in the authentic stories they are telling.

Find out more See inside

I'm an influencer or talent

Use your influence to include the brands you love in the stories you're already telling.

Find out more Apply to join