Welcome to the Contra Economy.
In The Room, brands swap products, campaigns and experiences for exposure from 'people of influence’ - generating authentic connections and advocacy.
I'm a brand or brand agency
Unlock people who are interested in what you’re offering, not what you’re paying them.
See inside Find out moreI'm a brand advocate, influencer or talent
Work with the brands that you love, and choose the authentic stories you want to tell.
Apply to join Find out moreBrands realising the potential of true advocacy
How it works
Step 1
Brands create an opportunity
Brands create an opportunity, detailing what they are offering (product, campaign or experience) and what they are looking for in return (social, press, personal appearance etc).
Step 2
Influencers bid on those opportunities from the brands they love
Pre-vetted people of influence are able to message the brands through the opportunities that appeal, explaining why they are interested and how they would tell the story.
Step 3
Brands accept the influencers who best fit with their activity and the partnership is agreed
Having reviewed all their bids, the brands can select and accept those influencers who's stories they want to be included in. The accepted influencers deliver as agreed.
I'm a brand or brand agency
Discover people of influence who love or need your brand in the authentic stories they are telling.
Find out more See insideI'm a brand advocate, influencer or talent
Use your influence to include the brands you love in the stories you're already telling.
Find out more Apply to joinCampaign snapshots
Driving reach and engagement
Identifying an ongoing volume of influencers who are fans of the live experiences that O2 offer their customers. Talent create content aimed to drive reach and engagement across their sponsorship properties as well as having a halo effect on the brand promise of delivering #unforgettablegigs
135
campaigns
140,314,102
in social media reach
750+
pieces of content created
Campaign amplification through product gifting
Unlocking advocates of the MADE brand to amplify seasonal campaign activity
7
campaigns
22
influencers accepted
2M
social media reach
Driving awareness and engagement for Meerkat Meals
Compare The Market offered members of The Room a year’s Meerkat Meals Membership and complimentary meal out in exchange for organic social media posts and stories - generating a strong volume of awareness driving content and all delivered at £0 CPE
18
influencers accepted
4.2%
engagement rate
£0.06
average cost of engagement
"I couldn't believe how quickly the influencers began bidding for our project. Using the platform was easy and intuitive, can we do all of our casting here from now on?!"
Executive Producer Missing Link Films
"The Room is something I have loved using! There is a very even benefit for both brands and influencers. You get to chat to the brand on the content you're happy with, they have suggestions too but are all very flexible!"
Skai Lifestyle & Fashion Blogger
"We were up and running really quickly on The Room and seeing the benefit of our membership within half an hour. Their platform has driven us a consistent stream of interesting influencers who are keen to work with us. It has been a huge time efficiency, and has been really valuable to our progress this year."
William F D Roberts. Managing Director Casperlight Holdings, LTD
"The Room found my client (a high profile England cricketer) two tickets for the ATP Finals in the the O2 celebrity box. How they managed it in 20 minutes I don’t know, but I love them for it."
Senior Talent ManagerCSM Sport and Entertainment
"The Room is a fantastic platform with a smooth App. I have been able to attend incredible events such as a special showing of ‘Crazy Rich Asians’ along with an introduction from the cast. Thank you again, making dreams possible."
Andy HoangFashion Photographer
"I've been a member of The Room since it launched and have always found it to be ahead of the competition. The Room has assisted growth of The Gentleman Racer enormously; with The Iconic Luxury Hotel Group playing host to our first live event. Just love being a part of this club, which really gets the fast paced world of brand and influencer collaborations."
Tom Chairman of The Gentlman Racer
Join these brands in The Room
I'm a brand or brand agency
Discover people of influence who love or need your brand in the authentic stories they are telling.
Find out more See insideI'm a brand advocate, influencer or talent
Use your influence to include the brands you love in the stories you're already telling.
Find out more Apply to join