Increasing brand awareness and recognition
Beauty & fragrances
The aim of the campaign was for our members to produce authentic and inventive content for their social media channels to help drive significant awareness of their 30% off summer sale.
Charlotte Tilbury offered our members randomised skincare or makeup bundles to promote their 30% OFF summer sale, including Charlotte’s most loved and award-winning products.
In return, advocates created authentic and engaging content that inspired and educated their following on either skincare routines or beauty transformations.
The accepted talent was a range of content creators, actors, musicians and bloggers. The majority were lifestyle influencers, with an interest in beauty and skincare, with a high proportion of these being microinfluencers. These influencers have high engagement rates as their audiences are highly engaged.
The Room allowed Charlotte Tilbury to find and collaborate with true advocates
Putting trust into these advocates and giving them the creative freedom to create the content that works best, allowed for a more authentic campaign
Exchanging in kind, not currency allowed Charlotte Tilbury to deliver a high Earned Media Value of just over £40k
Creating video content, such as Instagram Reels and TikTok videos was the most effective method to engaging the audience in the products