The Room has published a new guide exploring how brands can build high-performance influencer marketing campaigns. It highlights and analyses key influencer marketing concepts and how you can optimise them for different campaigns. It breaks down the best strategies for building a campaign and how to find the perfect influencers for your brand.
This guide first highlights the different types of influencer campaigns and closely looks at the various social media platforms such as Instagram and TikTok. It provides key examples of how brands can work across these platforms to make the most out of collaborating with influencers. Insights from brand campaigns like Charlotte Tilbury and Press London provide further detail and understanding of how to collaborate effectively.
The guide explores the different pay models and how to make effective commercial agreements with influencers. It provides in-depth knowledge on executing an influencer campaign by ensuring clear briefs are set to ensure the desired outcome is met.
It then highlights and recommends how brands should optimise in real-time, monitor the right metrics to track performance and make critical adjustments to ensure their influencer marketing campaigns are successful. To help brands ensure repeatable success, it provides guidance on how to maintain long-term relationships with influencers.
Read the full report here: The Step-by-Step Guide to Building a High-Performance Influencer Marketing Campaign
With special thanks to Influencer Marketing Hub, Statista Research Department, Meta Investor Relations, Pandaily, and LatePost.